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Research papers

Models in market research

Discussions at last year's ESOMAR congress at Scheveningen have shown a growing need for scientific methods in Market Research (science in the sense of exact natural sciences), they have shown, however, at the same time a regrettable lack of...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Johannes Ax
June 15, 1961
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Citation

Ax, J. (1961a, June 15). Models in market research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/models-in-market-research


Research papers

Models in market research (German)

Discussions at last year's ESOMAR congress at Scheveningen have shown a growing need for scientific methods in Market Research (science in the sense of exact natural sciences), they have shown, however, at the same time a regrettable lack of...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Johannes Ax
June 15, 1961
×

Citation

Ax, J. (1961a, June 15). Models in market research (German). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/models-in-market-research-german-